Culturally Customising Websites for Succeeding in the Global Online Marketplace (webinars)

Presented by Dr. Nitish Singh, Assistant Professor of International Business at Boeing Institute of International Business at Saint Louis University and moderated by Paula Shannon, Lionbridge 

These two comprehensive one-hour webcasts provide a powerful cultural customisation tool-kit which you may immediately use to culturally customise websites for most countries in the world. You will also get data and insights to make a business case for website cultural customisation. Research from the past 8 years across more than 10 countries has shown that cultural customisation of websites leads to higher ease of use, better attitude toward the site and higher purchase intention, which has direct impact on your ROI.

Watch Part I: In this presentation, Dr. Nitish Singh will provide you with insights into why culturally customising websites is important for effective international online presence.

• The difference between a general website and a culturally customised website  
• Why culturally customised Websites for global online consumers
• Making a business case for cultural customisation
• What cultural customisation of websites entails

Watch Part II: In the second installment of this presentation, Dr. Singh will discuss the hands-on skills to culturally customise websites for most of the countries in the world.

• How to read cultural maps  
• The cultural customisation tool kit 
• Best practices and examples of culturally customised web content