Localising for the Chinese Market (webinar)

Presented by Rebecca Ray, Managing Editor and Consulting Partner with the Localisation Industry Standards Association and moderated by Tracey Feick, Vice President, Americas Operations, Lionbridge  

This intensive one-hour webcast covers the do's and don'ts of B2B website design and localisation for the Chinese market. Rebecca reviews five typical mistakes made by Western companies, along with the political, legal and ethical issues that affect their level of success.

By watching this webinar, you will learn:

• Why Western companies make mistakes in this area and how to avoid them
• Design issues that your web team should take into account from day one
• How to ensure that your site is culturally relevant to your targeted users in Chinese
• How to deal with the political/legal/ethical issues that will affect the success of your site in China

Watch the Webinar Replay