Doing Business in China (2-part whitepaper)

As China’s economic importance continues to grow, Western companies have come to regard the country as “the place to be”. China is achieving an important milestone as its second generation of consumers arises, a target market numerically on par with all of Western Europe combined.

What do Western companies need to know about doing business in China? Where can they get reliable information? How must they accommodate their business strategies, products and marketing to attract and retain Chinese customers?

• Read Part One: How Western Companies Develop their Strategy In part one, we examine prominent characteristics of doing business in China.
   
• Read Part Two: Designing and Localising Websites for the Chinese Market Part Two outlines the business case for localising Websites into Chinese and points out the costly errors that smart companies avoid.

This two-part paper is based on a December 2009 webinar presentation, "Localising for the Chinese Market" by Rebecca Ray, former Managing Editor for the Localisation Industry Standards Association (LISA).